Demystifying the Pathway to Realizing the True Value of Medical Affairs
To be an impactful partner and develop strong strategies, Medical Affairs needs to be able to triangulate information from the market with
clinical trial data to successfully inform asset and business strategies across the organization—requiring new and evolved skills and competencies of its team. To better fulfill these requirements, Medical Affairs organizations must assess the impact of their engagements with external stakeholders, understand the knowledge needs of these stakeholders and develop appropriate learning and training plans toward a comprehensive and future-oriented competency framework.
This white paper details a robust, value-based framework that enables development of a unified evaluation model to assess Medical Affairs impact and help drive holistic development of the Medical Affairs function.
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