Lifecycle Management in Biopharmaceuticals Is Too Often an Afterthought
2021 Health Trends
The creation of a robust lifecycle management plan to optimize high-value branded pharmaceuticals, biotechnology products and platform technology franchises requires early planning, discipline, continuity and consistent resource allocation. To maximize these products, a lifecycle management strategy must be pursued as early as possible, sustained throughout the entire life of the brand and used to inform business development tactics.
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