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How Does Pharma Demonstrate Value to the Payer in the Current Environment?

Coverage can be the entry or roadblock to getting your product into the patient’s hands. The trend toward consolidation means there are fewer opportunities for pharma brands to tell their story and demonstrate their product’s value. GSW’s Adrian Garcia and Wayne Fassett discuss how to navigate the changing managed market landscape with MM&M’s Kara Giannecchini.
 

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