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Définition de la valeur dans le contexte complexe d'aujourd'hui


La démonstration de la valeur et l’optimisation de l’accès nécessitent un partenaire qui comprend la définition unique de la valeur de chaque intervenant et l’impact de ces définitions et besoins sur votre marque tout au long du cycle de vie du produit. Syneos Health Value and Access can simplify that complex landscape with a team purpose-built to ensure that all aspects of value demonstration aren’t just interconnected—they’re orchestrated to be optimized.


Adapting to Your Shifting Needs


The future of a product in today’s healthcare marketplace is intertwined with the brand’s ability to successfully navigate market access barriers at launch and through loss of exclusivity. Syneos Health Value and Access approaches market access questions with decades of experience, cross-functional expertise and unparalleled stakeholder insight.


Featured Sessions


How Market Access Has Changed the Way We Approach Launch Strategies

May 4 | 10:30am PT


Jon Haas

Senior Director

Market Access Solutions

Adrian Garcia

Executive Vice President

GSW Managed Markets

Tony Lanzone

Senior Managing Director

Value, Access & HEOR



Integrated Engagement of IDNs

May 4 | 3pm PT


Chris Lisanti

Managing Director

Groupe consultatif commercial

Howard Brock

Senior Managing Director

Head of Customer and Digital Engagement





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Mon, May 02, 10:30 pm to Thu, May 05, 03:45 pm
Wynn Encore, Las Vegas
3131 Las Vegas Boulevard South
Las Vegas, NV 89109
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Valeur et accès

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