Whether or not the plan is to partner, out-license or go it alone, executives at emerging companies need to understand what levels of spend are appropriate to prepare a product for a successful launch. A strategic analysis of influential factors, such as level of development risk, corporate strategy, customer base characteristics and competitive landscape can help these companies determine whether to spend more or less, earlier or later in the process as they bring their product to market.
Based on five years of survey data and market analysis, this presentation drills down on perception versus reality around level of investment needed – and where to spend – for a successful product launch.
