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Votre solution d’équipe de terrain promotionnelle

Whether you’re an emerging biopharmaceutical company launching your first product or a large, established biopharmaceutical enterprise preparing to introduce the latest entry into a new or competitive market, Syneos Health Selling Solutions is your promotional field team solution provider. We have the industry-leading, scalable capabilities to recruit, train, target, deploy and support successful sales teams to achieve your business goals.


  • ~105

    sales teams created in the past five years for our customer partners

  • 40+

    équipes de vente créées pour lancer de nouveaux produits

  • 15+

    équipes de vente créées pour lancer les PREMIERS produits de partenaires clients

The Performance of Our Sales Teams Drives Consistent Results


As the largest provider of outsourced sales teams and sales solutions to the healthcare industry, we have well-established, flexible processes and infrastructure to efficiently build, scale, deploy, execute and retain high performing field sale teams. 

This proven flexible framework, combined with our experience, everyday dedication and relentless energy, has achieved and exceeded results for our customer partners. La performance de nos représentants commerciaux correspond ou dépasse systématiquement celle des organisations de nos clients.

Selling Solutions has enjoyed long success promoting prescription, over the counter, diagnostic, medical device and animal health products to healthcare professionals in almost every therapeutic area.


Pourquoi engager une de nos équipes de ventes?

Une société biopharmaceutique plus petite et émergente qui développe son premier médicament peut ne pas encore disposer de l’infrastructure suffisante (p. ex., une équipe de ventes, des opérations de vente) pour commercialiser à fond et avec succès son ou ses produits. These types of companies may be looking to minimize fixed costs and risk as they enter into their first brand launch. Even a large, established biopharmaceutical company, anticipating a new product launch in an unfamiliar therapeutic area, may be hesitant about the costs and necessary resources and risks in hiring its own new sales force in an unfamiliar therapeutic category. That’s where Syneos Health Selling Solutions can help.

Outsourcing a sales team significantly reduces direct and indirect costs for biopharmaceutical companies. Further, engaging Syneos Health Selling Solutions to provide a sales force offers our customer partners an increased level of flexibility, scalability and adaptability. De nombreux facteurs peuvent rendre l’embauche directe d’une nouvelle équipe de vente difficile : shifts in brand strategy or product pipeline, changes in market dynamics or in the product life cycle, changes in competitive activity or recent FDA decisions. 

Syneos Health Selling Solutions is able to scale the size of a sales team up or down much more quickly and efficiently than most healthcare manufacturers are able to do when hiring their own launch sales team. As an outsourced field team provider, we also conduct valuable market analytics, provide key strategic insights and handle all the necessary HR processes – hiring, performance management, discipline and termination – and manage all pay, bonuses, benefits and employee relations matters. Cela permet à la gestion de la clientèle d’être plus axée sur la promotion de la marque, la stratégie de lancement et d’autres questions plus urgentes et qui exigent une attention plus particulière, comme la stratégie de marketing, les changements dans la dynamique du marché, la concurrence ou d’autres équipes de ventes internes.


Finition multicanal

Pour atteindre tous les publics clés, il faut une énergie ciblée. We develop tailored and multi-channel promotional programs to ensure our customer’s brand information gets to your targeted physicians. Our programs combine face-to-face sales calls with on-demand and digital promotions which are accessible from mobile devices, tablets and web portals.

We also design and implement non-personal promotional programs, including direct mail, emails, inside sales, social media and web conferencing. Our unique analytics enable us to effectively target and focus your promotion.


Types d’équipes

Des petites entreprises biopharmaceutiques ayant des composés prometteurs aux géants pharmaceutiques/biotechnologiques avec des marques établies, nous disposons d’un large éventail de capacités pour répondre avec succès à un nombre incalculable de clients et de besoins commerciaux.

Nos équipes de vente sont conçues, formées et préparées pour être productives. Whether they’re managed by us or by our customer partners , our promotional sales forces are thoroughly vetted by our rigorous talent acquisition process and expertly trained by our Learning Solutions group to effectively engage specialty and primary care physicians, as well as hospital-based and Integrated Delivery Networks and  pharmacies. 


Soutien opérationnel aux ventes sur le terrain

Our sales operations infrastructure provides our customer partners  with custom solutions and an integrated service offering that is fully equipped to manage all necessary support functions for promotional and non-promotional (MSL) field teams and keep customer management well-informed on team performance.

En tant que partenaires de choix pour soutenir la croissance continue et les besoins opérationnels de nos clients, nous pouvons élaborer, personnaliser et gérer tous les éléments suivants, peu importe l’échelle : 

  • Custom targeting and incentive compensation design and administration
  • Full-service customer relationship management (CRM) across multiple field types (e.g., sales, medical affairs, managed markets)
  • Sales Force Automation (SFA) and fully integrated data management services
  • Detailed analytics and reporting for enhanced business intelligence and performance
  • Project management through all phases to ensure successful implementation
  • Audience segmentation
  • Sales team sizing and alignments

We are the only outsourced sales service provider to own all relevant functions and services necessary to design, recruit, train, deploy, manage and monitor field-based team performance.  Among the other back-office support services we provide, our field-team customer partners include: compliance, human resources, talent acquisition, training and development, analytics, reporting, and fleet management.


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