The life sciences industry has a shared goal to develop, differentiate and deliver products that improve patients’ lives. However, an evolving market landscape makes executing on this goal increasingly complex. Medical Affairs navigates those complexities through a variety of interconnected strategies.
While Medical Affairs has made significant progress toward getting a seat at the strategic table, the traditional organizational design at most life sciences companies mutes the influence that a successful medical strategy can have on product and company outcomes. As the role and reach of the Medical Affairs function continues to expand, establishing a role in the C-Suite is essential to ensuring that Medical Affairs can achieve maximum impact.
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